Design Direction, etc.
Pacific Northwest, USA, Earth
hi.donica@gmail.com
RoleArt Direction, Design
Made withGoogle Creative Lab
Google Pixel
Gut Miami
Preymaker
Smuggler
PressKeyword
Adweek
NYT
Forbes
Recognition AICP, Best New Director
Kellogg School Super Bowl Ad Review, First Place
Google’s 2024 Super Bowl ad showcased their commitment to inclusive design by featuring Guided Frame, an AI-driven camera tool for the blind and low-vision (BLV) community. The commercial follows a blind man capturing life's moments using this technology and was created in collaboration with BLV talent: director Adam Morse, narrator Stevie Wonder, and actor Javier Kussrow.
Morse became the first blind director of a Super Bowl commercial and won AICP’s Best New Director title for the spot. The product feature was shortlisted for a Cannes Lion, while the ad itself topped the Kellogg School Super Bowl Ad Review and drove a 160% YoY surge in Google Store traffic.
Watch the ad
Watch the Behind the Scenes